E-Commerce Brand Building Automation

Building brands
that don't fail.

EBBA combines AI, automated digital marketing, and financial engineering to validate products at scale — then spins off winners into high-profit brands.

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Products / month
0
EBITDA margin
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Seed closed
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The problem
90%

of e-commerce brands fail.

In a $4.1 trillion market, 22% don't even survive 120 days. Three problems kill nearly all of them.

Problem 01

Poor Online Marketing

Most brands burn cash on untested strategies with no systematic approach to optimizing return on ad spend.

Problem 02

Poor Product Selection

Founders invest months into products nobody wants. Without data-driven validation, they bet on intuition.

Problem 03

Running Out of Cash

Payment delays, inventory costs, and ad spend create a cash flow trap most businesses can't escape.

The EBBA approach

Two stages.
Near-zero failure rate.

A repeatable system that validates products through automated dropshipping, then scales winners into standalone brands.

Validate

Massive Product Testing

10 new products tested daily through automated dropshipping. Three progressive test stages with aggressive "killing" of underperformers. No inventory risk.

AI-OptimizedAutomated0.5–1M€/day
Spinoff

Brand Building

Outlier products (1 in 1,000) surviving 180+ days with 15%+ margins get spun off into dedicated brands with lean teams and UGC content.

2–4 brands/yearLean teamsUGC-driven
Exit

Scale & Sell

Grow brands to $2–3M annual profit, then exit at $5–9M per brand to aggregators or strategic acquirers. Repeatable engine.

$5–9M exits2–3M$/yr profitRepeatable
Financial Projections

Built for profitability
from year one.

€150M
Annual revenue at cruise speed
From 2027
20%
EBITDA margin incl. exits
Base scenario
€10–50M
Yearly FCFF range at cruise year
Stress tested
15×
Expected return on investment
Within 5 years
The Platform

Four engines.
One system.

Proprietary software integrating digital marketing, finance, automation, and AI optimization in real-time.

📈

Digital Marketing

Progressive ad spend algorithm that scales winners and kills losers in real-time. Campaign creation automated N-at-once.

💰

Finance

Performance-based budget allocation model. Real-time cash flow control and working capital optimization across all brands.

⚙️

Technology

Automated store builds, supplier integration, product validation, and campaign setup — turning weeks of work into minutes.

🧠

Artificial Intelligence

Ongoing real-time optimization for speed and profit. AI-built creatives, AI-powered customer support, and trend detection.

Operational Impact

Weeks become
minutes.

Task
Traditional
EBBA
Find & validate product
4 hours
1 min
Find supplier
1 week
2 days
Build webstore
3 days
1 min
Build creatives
1 week
30 min
Set up campaigns
1 day
1 min
Manage campaigns daily
30 min/day
Real-time
99%

less time to launch, test, and iterate — with AI-driven decision making that never sleeps.

Proven Track Record

€50M+ in
ad-driven sales.

Real results from campaigns managed by our founding team, across multiple verticals and markets.

Health — Snore Device
ROAS1.94×
Sales£7.0M
Profit£1.4M
E-Commerce — Flowers
ROAS2.93×
Sales$7.7M
Profit$4.3M
Consumer — Anime Box
ROAS3.11×
Sales$11.2M
Profit$3.3M
Home — Acoustic Panels
ROAS5.20×
Sales€0.85M
Profit€0.25M
Market Opportunity

Massive market.
Three continents.

Global E-Commerce

$4.1T

The global e-commerce market in 2024, expected to grow 1.6× over five years. Food, fashion, hardware, and electronics dominate.

Fastest Growing Regions

35%

Mexico growing at 35%, India at 32% annually. EBBA operates across the US, EU and Asia — mature and high-growth.

The Team

Four second-time
founders.

Every co-founder brings 10+ years of deep expertise and has previously built ventures from zero.

JM

José Maria Barreiros

CEO & CFO

10+ years in corporate finance & M&A. Invested €20M+ in CVC. Created 4 e-commerce brands & cash management models.

Finance × E-Commerce
AV

Afonso Vasconcelos

CMO

10+ years in digital marketing. Spent €50M+ in ads with €15M+ profit. Bootstrapped YBL to €1M ARR in 7 months.

€50M+ Ad Spend
MS

Miguel Santos

CTO

10+ years in software development. Led Red Cross PT emergency system. Developed all AI solutions for a SaaS AI platform since Q4 2022.

AI & Systems
FC

Francisco Chambel

COO

10+ years in product management. Managed Samsung and UN accounts. Bootstrapped a SaaS AI Solution to €1M ARR in 1.5 years.

Operational Excellency
Investment

Funded and building.

€2M
Seed round — closed

Technology & Refinement

Optimize the platform's technology, algorithms, and automated processes for maximum efficiency.

Scale Operations

Manage initial working capital. Scale the team and operational capacity to cruise speed.

Market Expansion

Test additional strategies, product categories, and geographic markets across three continents.

15×
Expected return on investment
Within < 5 years

Ready to build the future
of e-commerce?

Whether you're an investor, a potential team member, or a partner — we'd love to talk.